DIGITAL MARKETING FOR THE PROFESSIONAL SERVICES FIRM

Search Engine Optimization

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75% of users never pass the 1st page of Google. Will they find you there?

As a professional services firm with a website, you are aware of how important it is to connect with people interested in the services you offer. You also know the power of Search Engine Optimization (SEO), and how useful a top position in Google™ and Bing™ can be to increase website traffic, increase brand awareness, and generate qualified leads.

The frustration is that SEO, even on a small site can be a lengthy and time-consuming task. Google, Bing and the other leading search engines place a substantial value on content optimization, backlinks, and technical optimization to maximize website usability, search engine crawling, and indexing. This is enough to overwhelm and discourage anyone – BUT in a world where over 75% of internet users never scroll past the 1st page of Google, ranking high on Google can be the deciding factor between a company that’s finding new clients and one that loses those opportunities to the competition.

Search Engine Optimization To Dominate Search Results

As a professional services firm, your goal is to get your website to rank high in the search engines, significantly increase organic traffic to your site, and convert more visitors to sales. Our goal at Digital Marketing 360i is to support you in making that happen.

Digital Marketing 360i Workflow

Our workflow is designed to efficiently organize the SEO process and to help you rank well in search engines and to increase qualified traffic going to your website. This covers everything from the planning of semantic content to the technical infrastructure of your website.

• Perform a SEO audit to evaluate the search engine friendliness of a website, identify problematic areas that need improvement and create an action plan to correct them.
• Identify your potential competitors and analyze their success factors
• Identify the keywords, ideas, and topics that you want to focus on and that will define your site content
• Fix all technical issues on your website
• Optimize your landing pages
• Eliminate harmful links
• Expand your authority and credibility with relevant, high quality backlinks
• Monitor and evaluate results - track and analyze your SEO progress and make adjustments to content as required.