DIGITAL MARKETING FOR THE PROFESSIONAL SERVICES FIRM

Email Marketing & Automation

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Email is almost 40 times more effective than Facebook, and Twitter combined in helping your business acquire new clients.

Email is part of everyone's daily routine. On a typical day, the average person will get 147 emails and will check their inbox 11 times every hour. And with more and more people going mobile, they’re now staying connected to their in-boxes 24/7, wherever they go.

Email marketing presents an excellent opportunity for professional services firmss to conveniently reach prospects and clients in a place they visit every day — their inbox.

Reach and connect with your targeted audience using personalized emails and increase sales at an affordable cost.

As a professional services firms, an important element of your work is to stay top-of-mind with your clients, colleagues and referral sources and deliver targeted messages to a receptive audience. Our goal at Digital Marketing 360i is to support you in making that happen.

Our email marketing program is a simple and cost-effective method that helps you build meaningful relationships, generate and nurture leads and improve sales. Digital Marketing 360i' email marketing service consists of;

• Developing an Effective Email Marketing Strategy - provide practical guidance to help you identify your expectations and goals, maximize opportunity, and develop an overall game plan to reach and connect with your targeted audience via Email marketing.
• Creating and Optimizing Landing Pages and Forms - we create specific landing pages and forms for each email marketing campaign, which maximizes email engagement and increase conversions. .
• Designing and Maximizing Responsive Email Templates - we design and code responsive emails templates that perform beautifully. Our emails are displayed consistently across all devices and email clients.
• Setting Up Email Work-Flows & Automation - we will automate your email marketing campaigns to save you time, and free you up to invest in other important areas of your business.
• Developing Personalized Autoresponders and Lifecycle Emails Campaigns - we create a set of targeted marketing emails that will be sent out based on a set schedule and automatically, based on an email campaign and audience segmentation.
• Set-up Email Marketing Tracking & Analytics - we set up the email marketing tracking so we can monitor the performance of your email campaigns. We will install and configure Google Analytics on your website if it’s not already. Plus, we will add Analytics URL tracking to all emails so we can track all website conversions from the emails.

Digital Marketing 360i Workflow

Our workflow is designed to efficiently organize the Email Marketing process and to help you reach clients and prospects with useful and actionable information, this covers everything from the aligning email marketing strategy to the buyer's journey through to the design of email templates to the tracking and analysis of email campaign results.