DIGITAL MARKETING 360i

0 4 Vital Website Content Tips

• by Tony DiFilippo
• 06.18.2018

4 Vital Website Content TipsA website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content. While design is quite important, as it sets the tone and highlights the professionalism of your brand, it is paramount that your content gets at least an equal amount of attention.Written content reigns supreme when it comes to your brand. It is the most difficult aspect of your website to flesh out, and can sometimes be an overwhelming undertaking. Here are some ways in which content makes the biggest difference.Attract the Search EnginesThe most impressive design on your website will never suffice in convincing Google that you have outdone the competition if you do not actually say anything. Above all else, search engines are driven by written content. When they crawl your page, they scan your text, searching it for quality, probing for links and relevant articles. Search engines crave information that is pertinent to search terms, which is why keywords are the hallmark of your content. Having a lot of content, and ensuring it is rife with relevant information, is vital in achieving the organic rank necessary to drive the most traffic to your website.Tell Your StoryThere is no need to become over-involved in SEO jargon and lingo. What matters more than anything is that your content is written in a way that your guests, clients, and prospects find useful and helpful. When you are writing the About Us page, do just do that. What is your business about? Offer your goals - past, present, and future. Insert images to divide large segments of text. Provide information in your content that will help answer questions your visitors might have.Remember, your real target is an actual human being and not a search engine. That is why providing information that is both relevant and helpful is conducive to keeping your visitors from leaving your website to find one that can give them the information they are searching for. Be a human who writes like a human, for humans. There is nothing more sterile and inauthentic than a page so overwrought with key words that it becomes unintelligible. Get to the PointSuccessfully written content means understanding what your target audience wants. If you are a restaurant owner, then you probably want to provide your business hours, a downloadable menu, images of menu items and food, as well as photos of your restaurant’s interior. A page about your catering service or accommodating large reservations is tremendously beneficial. Conversely, it would not make sense to have staff directories with bios on every employee; that would make more sense for a financial institution or a university.Mix It up a LittleBlogs are a great way for touching on broader topics with more detail. It offers new content for your website on a regular basis, thereby attracting new visitors and, most importantly, garners new links. When visitors read your blog and want to share it with others, it gets passed on via link format, thus drawing in more traffic from sources you may not have had access to otherwise. Content does not always have to be words on a page. Depending on what service or product you offer, consider other avenues, such as a vlog (video blog), a podcast for download, or a fascinating infographic.  

0 Wondering if online marketing can grow your local business?

• by Tony DiFilippo
• 09.05.2017

  Wondering if online marketing can grow your local business? Here are some facts you should know Internet usage is everywhere 91% of Internet Users Own a PC/Laptop 80% Own a Smartphone And 47% Own a Tablet 46% of people will judge your company solely based on your website So it should: load quickly be easy to navigate have a clear call-to-action on every page be SEO-friendly and contain engaging, helpful content Did you know that… 80% of Consumers Use Search Engines to Find Local Products, Services, and Businesses? So Local SEO is Key On-Site & Off-Site optimization Adequate keyword research Local directory listings Valuable, targeted content Social media All play an important role in helping you rank higher And here's something to think about... 86% of people skip TV commercials 44% of direct mail is never opened but there are 11 BILLION  google searches each month Also… The world has gone social 72% of all internet users are on social media 71% access social media from a mobile device 51% say social opinions influence their purchase decisions 3 in 5 small businesses have gained new customers by using social media Facebook alone has over 1.3 billion monthly active users 890 million people log in daily Facebook accounts for 15.8% of total time spent on the Internet And 70% of small businesses have acquired customers through Facebook Your Online Reputation MATTERS 88% of Consumers trust Online Reviews as Much as Personal Recommendations 90% of Consumers Say Online Reviews Impact Their Buying Decisions 80% Have Decided Against a Business Due to Negative Reviews A One-Star Increase In Yelp Rating Leads To A 5-9% Increase In Revenue Mobile usage is hot 9 out of 10 mobile searches lead to action such as a phone call or store visit; 70% of them lead to action within one hour On average, people have 26 apps installed on their phones; 40% of them interact with the app immediately after a notification Text coupons are redeemed 10 times MORE than traditional coupon offers;  64% of consumers have made a purchase as a result of receiving a text message Videos are taking over the web 50% of users watch business related videos on YouTube once a week The average user spends 88% more time on a website with video They boost webpage conversions by 86% It is predicted that 79% of all internet traffic will be video by 2018 As a matter of fact YouTube has more than 1 billion users Users spend more than 4 billion hours watching videos each month 300 hours of video are uploaded to YouTube every minute And half of YouTube views are on mobile devices Email marketing provides a return of over $44 per every $1 spent. On top of that, it’s popular, it converts, it’s profitable, and extremely versatile Digital marketing is here to stay You need to be “social” You need a professional, up-to-date website You need top-quality, valuable content You need to be mobile-ready Where do you start? Every Company’s Situation Is Unique But Don’t Delay… TAKE ACTION And Started Building A Profitable Online Strategy! Contact us today!