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Are you struggling to drive traffic to your website, or generate new leads?
When you go to Google and other search engines and type in some keywords, the first results that appear at the very top – and along the right side - of the search results are paid ads.
So how do those ads get there and how does Google decide which ones you should see first?
That’s what Paid Search Management (pay-per-click or “PPC”) is all about.
Companies just like yours bid on keywords that are the most relevant to their specific products and services. These keywords allow those businesses to get their advertisements in front of precise, targeted consumers who are actively searching for the types of goods and services they offer.
Pay-per-Click advertising is a method used to drive direct traffic to websites. The ads are highly-targeted based on keywords, location, and other specifications; and companies pay only when internet users click on their ads. Google AdWords is one of the most popular online advertising networks, but there are many others.
89% of consumers use search engines for purchase decisions; this is huge.
Paid search management is one of the most cost-effective types of online marketing because it only targets those customers who already are raising their hands to indicate they are ready to buy. That’s not something a TV commercial, newspaper ad, or any other type of marketing can do.
Why does PPC make sense for any business ready to gain more online exposure?
Our workflow is designed to efficiently organize the Paid Adverising process and to help you manage your ad budget and to increase qualified traffic going to your website. This covers everything from campaign planning, keyword research, development of ad content and visuals, bidding, and campaign management.
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Everything You Must Know About Paid Media!
Paid search a type of online advertising that uses an auction based model where advertisers bid on keywords to trigger the placement of their ads to users via search engine results pages. Normally, the search engines use an algorithm to decide which ads should appear and in which order based on various weighting factors—mainly driven by revenue.
Types of paid search are Affiliate Marketing; Banner Ads; Pay-Per-Click (PPC) Ads; Social Media Ads; Remarketing/Retargeting; etc.
paid search works well because it is driven by keyword searches. Search marketing pros often use the word “intent” to describe this valuable data passed to them by users. What’s the true value of a highway billboard when most people who pass it are not interested in the product or service it’s promoting? However, when you think about how much information about the user’s intention online one can deduce from a keyword like “Hawaiian cruise” or “buy new laptop”, the true power of paid search becomes obvious when an engine can match relevant advertiser messages with interested consumers.
The two main types of paid advertisements are search ads and display ads. Search ads appear at the top of the search engine results, above the organic search results. They look like the organic search results, except that they are labeled as an ad. Display ads do not show up in the search results. They could be text or images mixed in with the content on websites, like banners at the top of websites.
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Paid search campaigns can fit any budget. Our clients only pay when a customer has been directed to their website from the advertisement. One of the best features of a paid search campaign is that the budget can be controlled very effectively. The ads will stop running when a daily budget cap has been hit, and we typically determine the daily budget by dividing a monthly set budget by 30 days, unless the strategy calls for advertising only on weekends, or increasing the budget for certain days of the week. The more money you invest, however, the more likely your ads will show up in the search results. The most important thing is to review your strategy with your paid search management team to make sure that you are achieving a positive return on investment from your paid search program.
Digital Marketing 360i' PPC management services use strategy and analytics to reach highly-targeted prospects, greater search engine exposure, more website traffic, and higher conversion rates. Our use of compelling ad copy, eye catching headlines, strong visual impact, and a clear and engaging call-to-action (CTA) that attracts quality leads and improves conversions for paid search campaigns.
From pay per click (PPC) to social media ads (Facebook, Twitter, LinkedIn), Digital Marketing 360i optimizes your campaigns to help save you money, increase leads and build brand awareness.
From You'll get first page exposure on the results page, which is important as people are found to rarely look further than the first 5 results. PPC marketing is the fastest way to get your name to the top of the Search Engine Results Pages.
Promoting your business with paid advertising is typically more cost effective than traditional offline channels. You’ll have greater control over who sees your ads, how much you pay for ads, the format and more.
Paid social targeting can be immensely specific, so you will be able to reach relevant people that are interested in AND in market for your brand.
With paid advertising, you’ll have access to valuable data. Using this data, you can further optimize your paid advertising campaigns for a higher return on investment (ROI).
Care and accuracy in the design process show respect towards the consumer.
John Smith - Manager at Mexin
Click the button below to schedule a time to discuss your project and how I can help you reach your online marketing goals.